Inquiry into concepts of ‘self’ and of ‘relational being’

January 10, 2013

Excerpt from my Master’s thesis, October 2007

Relevance: Change and innovation in organisations, political systems, society

Both from an individual and from an organisational perspective, I have considered it useful and relevant to explore different concepts of ‘self’ and of ‘relational being’, and I noticed throughout the process how much intense curiosity and desire to understand I brought to this inquiry!

I assume that there are different theories, of constructing self as ‘separate’ or as ‘in relation’. Mead (1934) states:

“It has been the tendency of psychology to deal with the self as a more or less isolated and independent element, a sort of entity that could conceivably exist by itself.” (p. 164)

I noticed how, potentially based on my own early conditioning in my experience of family, I seemed to act from a deep underlying “theory-in-use” of ‘self’ as ‘separate’ rather than ‘in connection’.

“… the assumptions are looking.” (Bohm 1996, p. 80)

I found myself deeply curious to understand concepts of self-in-connection and to explore a new “theory of action” based on a relational understanding of being.

Concepts of self in connection

Ricard (2003) presents the concept of ‘self’ as constituted of four elements: consciousness, interpretive memory of consciousness, attachment to body and placement in a certain environment.

Bentz & Shapiro offer understandings of the conditions of self drawn from two German philosophers: Heidegger’s “Being-in-the-world” describing

“… the actual nature of human existence as bounded by the physical environment at a particular time and place with a physical body that has a biography and history and a being who exists in a linguistically infused world.” (p. 169)

And Husserl’s “lifeworld” referring to

“… the cultural assumptions built into people’s underlying ways of experiencing reality (Husserl, 1970).” (p. 97)

Dowrick (2001) points out how both body and gender play a role in perception of self:

“Your body continues to matter. You touch, speak, stare, pause, lean forward, lean back, look ahead, look away, all with your gendered body.” (p. 190)

I then found references to the relational aspect of constructing self in Bateson’s (1972), Mead’s (1934), Gergen’s (1999), and Griffin & Stacey’s (2005) writing:

Particularly from Gergen’s writing on Bakhtin (pp. 130/131) I drew an understanding that is essential to me: To be is to be relational. We are born into, formed by, and participate in a collective meaning-making process through dialogue, communication and relationship.

According to Mead,

“It is the social process itself that is responsible for the appearance of the self …”
(p. 142)

Building on that, Griffin & Stacey state that

“… each self is socially formed while at the same time interacting selves are forming the social.” (p. 5)

Bateson claims that

“… adjectives … which purport to describe individual character are really not strictly applicable to the individual but rather describe transactions between the individual and his material and human environment. No man is “resourceful” or “dependent” or “fatalistic” in a vacuum.” (p. 298)

He explains how characteristics of self are “… learned … in sequences of relationship” and are “… terms for “roles” in relationships …” (p. 304).

I found this confirmed in Critchley/King/Higgins (2007)

“… there is no such thing as an autonomous individual because individual characters and identities can only exist in relationship with each other.” (p. 55)

Is there a ‘self’? Or what is it?

Leading me further in my exploration was Hugh Pidgeon’s feedback to my Assignment 5: He pointed to how both the theories of Dialogue and of Complex Responsive Processes “put in question the whole notion of what is individual about the individual”.

Bentz and Shapiro (1998) explain that radical postmodernists deny the existence of ‘self’ as subject:

“Rather we are modules in information flows.”

Bateson seems to think similarly:

“I once heard a Zen master state categorically: “To become accustomed to anything is a terrible thing.” But any freedom from the bondage of habit must also denote a profound redefinition of the self. If I stop at the level of Learning II, “I” am the aggregate of those characteristics which I call my “character”. “I” am my habits of acting in context and shaping and perceiving the contexts in which I act. Selfhood is a product or aggregate of Learning II. To the degree that a man achieves Learning III, … his “self” will take on a sort of irrelevance. The concept of “self” will no longer function as a nodal argument in the punctuation of experience.” (p. 304)

From reading Ricard, I would assume that the self taking on a sort of irrelevance would be the Buddhist perspective as well.

From a theoretical perspective, I felt I could relate to and agree with the postmodernist view of people being ‘modules in information flow’ and a notion of self taking on a sort of irrelevance. I even found the perspective exciting. Nevertheless, I struggled with the concept. I noticed that ‘for practical purposes’, probably to give some structure to experience, most of us seem to “work with” that level of Learning II Bateson refers to. Most of us apparently choose to act ‘as if’ there was some kind of bounded self that makes quasi-autonomous choices?

Bohm (1996) argues

“… that boundaries are not really separations, but that they are there for descriptive purposes.” (p. 99)

The image of a ‘volume control’ came to my mind: Between a thoroughly closed understanding of bounded self and a thoroughly open understanding of being modules in information flows:

Volume control

Volume control

My assumption would be that each of us could find her-/himself somewhere along the line of this image in her/his (less or more conscious) personal construct of self?

A thoroughly closed perception might be, to me, a consciousness-cum-interpretive memory entirely not self-aware. Such a person might entertain an underlying, potentially subconscious belief in the existence of a “fixed” self (“a body of habitual assumptions”, Bateson, p. 314). She/he might possibly even go to the extreme of denying other views, holding on to one way of seeing in ‘uncritical subjectivity’ (Heron & Reason, in: Reason & Bradbury). That might represent an attitude of: “I am right, and you are all wrong!”

A thoroughly open perception could be, to me, a co-constructing understanding of self, in ‘critical subjectivity’ (Reason & Bradbury). Such a person would understand ‘self’ as a transitory space for an evolving process of ever-emergent, ever-modifying – and highly diverse – information flow and interpretive meaning-making. I assume there would be potential for such a process to keep expanding according to the range of environments experienced, and accelerating according to frequency of change experienced.

Bentz & Shapiro (p. 36) point out:

“… some theorists have warned of the demise of the identity, or self, as a hallmark of entering the postmodern age. Persons’ selves will split into multiple identities or exist merely as ever-changing nodes or agents in information networks (Weinstein, 1995).”

In comparison and contrast, Mead states:

“A multiple personality is in a certain sense normal … (…) … it is dependent upon the set of social reactions that is involved as to which self we are going to be.” (pp. 142/143)

Countering this, I take from Bentz and Shapiro:

“Contrary to some radical postmodernists … who advocate dissolution of personal identity …, most persons do not wish to be so deconstructed.” (p. 37)

Deconstruction?

I inquired with people around me about their concepts of self. I learned that some of them would indeed feel very uncomfortable with “being so deconstructed”! They expressed that it is important to them, even if they venture out into the world – experiencing other people, other cultures, other countries –, to create some bounded stability for themselves and adhere to a more stable notion of self (“Yes, I will be changed, but I will also remain the same!”). It is important to them to also have a sense of geographic and cultural roots and origin to which they want to be attached. I fully respect that attitude … and at the same time, I speculate whether there might be a correlation between the degree of a person’s openness to changing her/his concept of ‘self’ – and the degree of that person’s openness to change in general?

And while feeling intrigued by postmodernist thought, I still wonder that there must be ‘something’ in a person that makes choices? E.g. I might be surrounded by right-wing fundamentalists who try to influence me – but still choose a firmly democratic view for myself, and attach importance to that?

“It is because human agents are conscious and self-conscious that they are able to cooperate and reach consensus, while at the same time conflicting and competing with each other in the highly sophisticated ways in which they do.” (Griffin/Stacey, p. 5)

Conscious and self-conscious … Is there a ‘self’ making choices? In contrast, Bohm (1996) says:

“… thought has come to attribute itself to an image of an observer, a thinker. This gives it much greater authority, because it has then apparently come from a being who should know what to think. (…) I am suggesting, however, that thought is a system belonging to the whole culture and society, evolving over history, and it creates the image of an individual who is supposed to be the source of thought. (…) … thought tells you the way things are, and then “you” choose how to act from that information.” (pp. 81/82)

So is the ‘something’ that chooses nothing other than a current, potentially accidental, kaleidoscopic patterning of cultural and social influences? Taking that view, I could on the one hand see how a concept of ‘self’ would indeed take on a sort of irrelevance – until I experienced, on the other hand, how upset my ‘self’ got and how strongly ‘it’ acted up when I felt my needs were ignored by some colleagues.

With an apparently strong sense of self combined with apparently little regard for other views, they had assumed they could make some important decisions about my professional future for me. Was that just my patterns rebelling against their patterns?

I shared all those aspects and my confusion about them with Kevin Power, who is now studying for his Ashridge doctorate in organisation consulting (ADOC). While he agreed that mind constructs a concept of self, he said something like:

“It’s okay for you to perceive some kind of bounded self – don’t go yet towards trying to fully understand a concept of complete deconstruction and dissolution, otherwise you’ll go mad! Stay where you are right now – for the moment, it’s fine to construct ‘self’ as a kind of ‘punctuation’.”

I must admit that I found his words comforting and calming, and later on, I found something similar with Bohm (1996, p. 103):

“… that the body is a sort of “focus” of life at a certain place. (…)

In addition, he (the individual) has a self-image, by which he tries to identify himself.”

Mead’s “me” and “I”

In grappling with understanding concepts of self, I finally found it highly helpful to consult Mead, who I had strangely avoided reading up until then. What felt helpful? His distinction of “me” and “I”: To him, the self, the personality, is an ongoing social process (or “conversation of gestures”, p. 179) composed of “me” and “I”.

The “me” arises out of society, community – as societal gesture received from “the generalized other, which represents the organized responses of all the members of the group” (p. 162). I would understand that as the social conditioning of the person.

“The “I” is in a certain sense that with which we do identify ourselves. (…) The “I” is the response of the organism to the attitudes of the others …” (pp. 174/175)

In my understanding then, consciousness is (socially conditioned) awareness of self and other, and “I” is choice, as individual expression arising out of the social “me”. This individual expression would be a complex responsive process, a complex interpretation (or kaleidoscopic reorganisation) of and reaction to “me”: as creatively choiceful ego – and as such an emergent construct. This choiceful “I” then contributes to the social process of the group/community by influencing back.

Personally, I find it exciting to evolve towards a rather open understanding of self:

expanding the “me” through experiencing every kind of diversity there is in the world, different constructs, various ‘generalized others’; willing to be influenced and changed by that, and considering multiple points of view simultaneously in the choiceful construction of “I”. Especially for my practice as a consultant, taking that attitude feels important to me. I guess what matters is both awareness of and non-attachment to that current “I” construct – open to reviewing and modifying choices!

I assume Kevin’s “going mad” reference might be about fear or discomfort arising from assuming self-lessness – and I assume the concept in question might be less about self-less being than about non-attachment to self as current patterning? While my inquiry continues, for now I assume that such an attitude of non-attachment can be helpful in just staying present and noticing:

“Open presence is a clear, open, vast, and alert state of mind, free from mental constructs. It is not actively focused on anything, yet it is not distracted.” (Ricard, p. 190)

 

Bibliography

Bateson, Gregory (1972)

Steps to an Ecology of Mind

The University of Chicago Press

ISBN 0 2260 3905 6

Bentz, Valerie Malhotra &  Shapiro, Jeremy J. (1998)

Mindful Inquiry in Social Research

Sage Publications, ISBN 0 7619 0409 3

Bohm, David (1996)

On Dialogue

Routledge Classics, ISBN 0 4153 3641 4

Critchley, Bill,  King, Kathleen & Higgins, John (2007)

Organisational Consulting – A Relational Perspective

Middlesex University Press

ISBN 1 9047 5014 7

Dowrick, Stephanie (2001)

Intimacy & Solitude

W.W. Norton & Company, ISBN 0 3930 3627 8

Gergen, Kenneth J. (1999)

An Invitation to Social Construction

Sage Publications, ISBN 0 8039 8377 8

Griffin, Douglas & Stacey, Ralph (2005)

Complexity and the Experience of Leading Organizations

Routledge, ISBN 0 4153 6693 3

Mead, George H. (1934)

Mind, Self and Society

University of Chicago Press, ISBN 0 2265 1668 7

Reason, Peter & Bradbury, Hillary (2001)

Handbook of Action Research

Sage Publications, ISBN 0 7619 6645

Ricard, Matthieu (2003)

Happiness

Atlantic Books, ISBN 1 8435 4558 3

Season’s Greetings, with Thoughts on Transformation

December 16, 2012

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Dear all,

2012, or MMXII, is a Sunday child - the year started on a Sunday. As the nursery rhyme goes, “the child that is born on the Sabbath day is bonny and blithe, and good and happy“. How did 2012 turn out for the world? And how was the year for you personally?

The world is supposed to come to an end on December 21st – let’s see what happens … but even the World Bank is now warning of climate change and states that ’time is running out’ and things need to change. Storm ’Sandy’ was only a warning …

In terms of how we interact with each other, this year we experienced the Greek government’s debt crisis; worried more about Iran’s nuclear plans; too silently witnessed atrocities in Syria’s civil war, Egypt struggling with democracy, and Israel and Palestine ending their truce.

I may not be alone in wondering about the future: Are we standing still? Are we going down an apocalyptic path, or do we make transformational choices?

Bill McKibben said: “Climate change is the single biggest thing that humans have ever done on this planet. The one thing that needs to be bigger is our movement to stop it.

The Indian author Arundhati Roy shared: “Not only is another world possible, she is on her way. On a quiet day, I can hear her breathing.

It’s our choice …

Personally, I am excited to now start work with colleagues who research on ’Harmonic Vibrancy’ – the perceived quality of relationships within an organization. Their research is part of what they call ’Ecosynomics’: The Science of Abundance and the Principles of Collaboration. In terms of future trends, that’s where they see the emphasis.

I would like to apply the concept of Harmonic Vibrancy to the notion of sustainability: To me, sustainability is, quite simply said, about the quality of relationships – those we have with those closest to us, with colleagues, with stakeholders and … with the environment.

Here’s hoping that 2012 turned out good for you personally, and that 2013 will be fulfilling. Wishing you joyful end-of-year celebrations and a harmonious, collaborative and transformational start into 2013 — Season’s Greetings and Happy New Year

Crowdfunding and Subscription Billing in Community Involvement – this needs to be on your radar screen!

September 25, 2012
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Have you heard about crowdfunding yet? It’s all the latest hype in the Community Involvement field, and a trend that will not go away - the Tsunami wave is only just starting.
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Crowdfunding is new - the word did not exist before 2006. It first started in the US with websites like kickstarter.com and indiegogo.comNow everybody can do fundraising from the public, in the fields of music, art, film, design, sports, or social projects – if only their pledge is convincing. And you’d be surprised what kinds of projects receive successful funding – be it in the thousands or even millions! The principle is simple: If many people each give a little, a lot can be financed! A film company that looked to raise Euro 1 million within three months to supplement a movie budget had raised that amount already after – one week! A pledge to raise USD 5,000 for a victim of mobbing generated USD 650,000 across the US within only six days!
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Leading companies have now discovered crowdfunding as a means to enhance stakeholder relationships and stay in touch with communities – crowdfunding is about a metamorphosis of the ‘Like’ button in Social Media into a monetary contribution. Leading companies now take their Community Involvement projects public and give stakeholders a chance to participate as co-funders. Contributors join a funder community and usually receive a thank-you gift for their donation, starting with books and DVDs and not ending with personal meetings with celebrities or international leaders of change – depending on the size of the contribution.
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The most advanced has been Unilever: The company started its ‘Waterworks’ subscription billing campaign via Facebook app in June 2012 – and got nice media attention for it. Have a look.
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This is about more than a one-time donation - subscribers get billed for 10 cents a day. In return, they receive regular updates about the project’s success, and video news from water workers in different countries. Contributors find they share personal values with Unilever, and together they can bring clean drinking water to 500 million people up until 2020. 1 billion people use Facebook. If 100,000 globally participate in the ‘Waterworks’ initiative, donating 10 cents per day, that will gross USD 3.6 million in one year – and a lot of clean water can be generated from that amount …
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My client Skype just started a crowdfunding initiative to further support their charity partner Peace One Day, the organization behind International Peace Day, endorsed by the United Nations and taking place every year on September 21. Peace One Day works on peace education around the world, and thanks to the partnership with Skype, peace education is now brought to many schools around the world via virtual classrooms, in 15 languages. Through the crowdfunding initiative www.SkypeforPeace.org, Skype invites the public to co-fund the initiative – and Skype will match every dollar contributed.
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Crowdfunding generates new attention and gives a fresh boost to the social brand dimension. Of course, good marketing and communications around such an initiative are important! However, with the tsunami only beginning, first movers really have a chance to differentiate themselves and get noticed.
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If you’d like to find out more about crowdfunding, get in touch - and if you happen to be in Berlin on October 26, you may want to attend our session on crowdfunding at the Kulturinvest Congress.
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If you want to get started, I’ll also be happy to connect you to the people who developed Skype’s microsite.
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Best of luck to you in exploring this new area of community engagement!

Crowdfunding – was ist es, was ist erfolgreich, hat es Zukunft? Kongress in Berlin 25. Oktober

August 8, 2012

Weltweit werden immer mehr Projekte über Crowdfunding finanziert. Was genau ist es?

Die Begriffe ‚Crowdfunding’ oder auch ‚Crowdsourcing’ sind im Sprachgebrauch seit etwa 2006. Es handelt sich hier, kurz gesagt, um ‚Mittelbeschaffung aus der Menge’.

Im Zeitalter des Internets und der sozialen Medien sind wir alle miteinander vernetzt, und wir alle können innerhalb von Sekunden Meinungen beitragen. Genauso ist es jedoch mit Geld: Wir alle können auch innerhalb von Sekunden, über Kreditkartenzahlungen, Bankeinzug online oder PayPal Gelder beitragen. Wenn jeder Einzelne nur eine kleine Summe gibt, aber viele mitmachen, kommt so in kurzer Zeit sehr viel zusammen. Man denke nur zurück an Karlheinz Böhm und seinen ‚Menschen für Menschen’-Aufruf damals über ‚Wetten dass’. Im Grunde war das damals das erste Crowdfunding-Projekt in Deutschland. Hätte Herr Böhm seinen Aufruf im heutigen Zeitalter der sozialen Medien gemacht, wäre womöglich spontan noch mehr Geld zusammen gekommen.

Beim Crowdfunding geht es also darum, dass viele gemeinsam durch einen kleinen Beitrag von jedem viel bewegen. Gemeinsam formen sie spontan eine ‚Community’, und Projekte erhalten zweckgebunden Kapital. Ein deutsches Wort für Crowdfunding ist – hört sich allerdings weniger attraktiv an – ‚Schwarmfinanzierung’. Der Projektschwerpunkt liegt meist auf künstlerischen und kreativen Projekten. So sind Kategorien wie Design, Kunst, Mode, Musik, Film, Video, Foto, Events, Ausstellungen, Theater sowie Sport häufig vertreten. Das Prinzip eignet sich jedoch genauso gut für soziale Spendenzwecke.

Welches Projekt erfährt zur Zeit die grösste Aufmerksamkeit?

Pepsi Refresh ist sicherlich in aller Munde. Hier stellt das Unternehmen Pepsi die Gelder, und Besucher der Website schlagen Projekte vor und geben ihre Stimmen ab für die Projekte, die Förderung durch Pepsi erhalten sollen. Pepsi Refresh ist jedoch in diesem Sinne kein Crowdfunding, sondern ein Crowdsourcing.

Die erste Crowdfunding-Plattform wurde 2009 in den USA mit Kickstarter.com eingerichtet. Bereits über 10.000 Projekte sind hierüber finanziert worden. Die Initiatoren versuchen meist mit einem Video von sich oder dem Projekt zu überzeugen. Nach dem gleichen Vorbild sind mit indiegogo.com und rockethub.com weitere Crowdfunding-Plattformen online gegangen. Mit pozible.com oder sonicangel.com sind die ersten Länder außerhalb von Amerika mit dem Thema Crowdfunding im Bereich Projektfinanzierung online gegangen. In Deutschland sind seit 2010 die Plattformen Startnext.de, Inkubato.com, mySherpas.com und pling.de vertreten.

Besonders interessant ist das Projekt ‚Diaspora’. Für die Entwicklung einer Internetplattform suchten vier Studenten 10.000 US-Dollar. Mit der Plattform wurde Facebook der Kampf angesagt und angekündigt, ein Pendant zu entwickeln, welches bessere Vorkehrungen im Bereich Datenschutz treffen wird und die Daten seiner Nutzer dezentral immer auf dem eigenen Rechner des Anwenders speichert. Dies fand enormen Zuspruch in der Bevölkerung, die das Projekt gemeinsam mit mehr als 200.000 US-Dollar überfinanziert hat. Unter den menr als 6.000 Spendern befand sich auch Facebook-Gründer Mark Zuckerberg. Im Interview mit dem Magazin Wired sagte Zuckerberg: “I donated. I think it is a cool idea.”

In Deutschland war 2011 das Startjahr für’s Crowdfunding, und das bis dato größte Projekt in Deutschland startete das Kölner Unternehmen Brainpool im Dezember 2011. Für den geplanten Film zur TV-Serie Stromberg wollte das Unternehmen bis März 2012 eine Million Euro einsammeln. Innerhalb von nur einer Woche war jedoch bereits die eine Million Euro erreicht!

Ist Crowdfunding nur ein momentaner Hype oder wird es eine zukunftsfähige Finanzierungsform?

Da das Engagement von Stakeholdern, das Kreieren, Pflegen und Erhalten von (Kunden-)beziehungen über soziale Netzwerke und generell ‚Open Sourcing’ sowohl von Geldern als auch von Ideen seit Jahren als Trend wachsen, ist davon auszugehen, dass es sich hier absolut nicht um einen momentanen Hype handelt, sondern um zukunftsfähige, gemeinschaftliche Umgangsformen. Dieser Trend folgt der allgemein stärkeren Demokratisierung der Welt durch das Internet und die sozialen Medien. Speziell das Crowdfunding wird an Bedeutung wachsen, da hier auch kleinere, unbekanntere Projekte, wenn sie nur als ausreichend interessant herausragen können, durchaus auf ansehnliche Finanzierungssummen kommen können, ohne auf die öffentliche Hand oder Großsponsoren angewiesen zu sein. Junge Bands z.B. nutzen die Methode erfolgreich, um Geld für die Aufnahme eines ersten Albums zusammen zu bekommen. Benedikt Fuhrmann bekam erfolgreich 50.000 Euro zusammen, um seine Ausstellung ‘Ein Blick Iran. Ein Land, da leben Menschen‘  inklusive Vorträgen und Musikkonzerten in einer katholischen Kirche in Bayern zu realisieren.

Ein Aufruf zum Crowdsourcing oder Crowdfunding ist auch gut für die jeweilige ‚Marke’, gibt ihr entweder erste Bekannheit oder aber neue, frische Energie! Man kann durch das Crowdsourcing/Crowdfunding auch ‚Communities’ kreieren und mit ihnen in Kontakt bleiben bzw. sie emotional beteiligen, da ja die Beitragenden in der Folge auch erfahren möchten, was mit ihrem Beitrag geschieht und welche Wirkung erzielt wird. Hier kann man über das Internet, geschickt gemacht, regelrecht Unterhaltung/’Entertainment’ zum Projekt bieten (z.B. auf Facebook) – oder aber in einem ‚geschützten Bereich’ ausschliesslich Spendern Zugang zu besonderen Informationen geben. Man kann Beitragende auch noch weiter involvieren, im Sinne der ‚open source innovation’, und sie nach ihren Ideen fragen, oder sie durch kostenlose Downloads oder Freikarten dankbar ‚belohnen’. Spender können auch im Abspann eines Films genannt oder zu privaten Lesungen oder einer Vernissage eingeladen werden.

Hier gibt es also endlose Möglichkeiten, Kunden und Stakeholder enger an sich zu binden und Beziehungen zu kreieren. Das Ganze zieht gleichzeitig Kreise, da Teilnehmende in der Regel ihre eigenen Aktionen auch Freunden und Bekannten weiterempfehlen, wodurch ein Schneeballeffekt entsteht. Also auch eine Methode, Kultur, Sport und soziales Engagement weiter zu verbreiten!

Wenn Sie mehr erfahren möchten, kommen Sie zu unserer Session zum Crowdfunding beim Kulturinvest-Kongress am 25. und 26. Oktober in Berlin

Hot off the press: UN Global Compact International Yearbook 2012 – get my chapter here as free pdf

July 24, 2012

“This fourth edition of the Global Compact International Yearbook showcases many inspiring examples of businesses turning challenges into opportunity, leveraging their competencies, capacities and resources for the common good. I hope these diverse expressions of support for the UN’s global mission will inspire many more businesses to follow this path and bring corporate sustainability to true scale.“ 
H.E.  United Nations Secretary-General Ban Ki-moon

I feel honoured to have been asked to contribute a chapter to the yearbook. It is titled ‘From Corporate Handouts to Corporate Partnerships’. Based on our book ‘Corporate Community Involvement: The Definitive Guide’ (see http://www.cciguide.com/), my contribution argues against mere corporate philanthropy and for truly involved, collaboratively impactful cross-sector partnerships. Get your free download of the chapter here: 

From Corporate Handouts to Corporate Partnerships

Parallel to the publication of the yearbook, a new, advanced website of the Global Compact International Yearbook has been launched: www.CSR-Manager.org. The aim of both the website and the yearbook is to create a global overview of achievements in Corporate Social Responsibility (CSR) and to build up capacity for more comprehensive and sustainable management of these activities.

 Both the yearbook and the website offer proactive and in-depth information on key sustainability issues to stakeholders around the world, and each promotes unique and comprehensive knowledge exchange and learning in the spirit of the UN Global Compact principles.

Contributing chapter to UN Global Compact Yearbook 2012

June 24, 2012

I was asked to contribute a chapter to the new UN Global Compact Yearbook 2012, to be published at the end of July. The chapter is titled ‘From Corporate Handouts to Corporate Partnerships’. Based on our book ‘Corporate Community Involvement: The Definitive Guide’ (see http://www.cciguide.com/), my contribution argues against mere corporate philanthropy and for truly involved, cooperatively impactful cross-sector partnerships.

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Season’s Greetings

December 24, 2011

There is an awards show in Germany that is, for this country, as big as the Oscars. There are award categories for best actor, best film – but also for aspects like most impressive leader, or best environmental initiative. One touching award at the ceremony on November 10 was for ‘silent heroes’ – three unusual people were honored with it:

One is a cook who spends almost every free minute at a children’s hospice, trying to ‘bring a smile to the faces of these terminally ill children’.

The second is a married mother of three who serves as a surrogate mom to babies given up directly after birth in a so-called ‘baby flap’ (drop-off box). She has already nursed eight babies, each for two months, until each baby could be adopted. Her family supports her in this 24/7 job. She just wants to “be the mom to them that each one of these babies deserves to have”.

The third is a rocker who ‘used to solve problems with my fists – now I solve them with my heart’. After losing his own young wife to cancer at the age of 28, he convinced his motorcycle gang to create and operate with him an adventure park for sick and disabled children – there is even a tree house with wheelchair access!

These three silent heroes are volunteers – coincidentally, 2011 was the European Union’s Year of Volunteering. Our societies could not exist without the giving spirit of volunteers – giving generously of our time, our skills, our dedication … our hearts.

Li Edelkoort, one of the world’s most renowned trend forecasters, has predicted the end of Western-style individualism, and a (re-)turn to a communal sense of identity.

Here’s wishing you a peaceful end of the year and a caring start into 2012 — Season’s Greetings

Now available: My conference essay on The Future of Strategic Employee Volunteering

November 20, 2011

On November 28, a conference took place in Vienna, Austria on the future of strategic Employee Volunteering. This conference was part of a European Union series, on the occasion of 2011 being the European Union Year of Volunteering.

The ‘usual suspects’ were there – representatives of IBM and TNT, Bea Boccalandro, Chris Jarvis and – myself. You can have a look at the program (in German) here: http://icep.at/pdf/corporAID_GCV_28112011.pdf
The conference then traveled on to Madrid and Budapest, and in 2012 it will still take place in Prague and Bratislava.

On the occasion of this series of conferences, a Global Corporate Volunteering Good Practice Case Book will be introduced to which I have contributed. It consists of 10 case studies from multinational companies, including IBM, GlaxoSmithKline and Volkswagen, as well as essays from international experts like Bea Boccalandro and Chris Jarvis. After having presented at the Vienna conference, I am now posting my own essay here: Understanding Permeable Boundaries_The Future of Strategic Employee Involvement_V Scheubel 2011. I argue for no longer creating a split between Employee Volunteering and Corporate Community Involvement, a split between sectors, and a split between company and society. I argue for competency-based secondments of employees towards innovative Corporate Community Involvement partnerships.

An abbreviated version (shorter case examples) will be published in the case book in April 2012. The casebook will be published in English, German and Spanish and will be available in digital format via its own website. You can already pre-order a free copy of this Global Corporate Volunteering Good Practice Case BookCasebook_Bestellkarte


Engaging stakeholders around the topic of sustainability

October 11, 2011

http://www.simply-communicate.com invited me to contribute to their online conversations, talking about the role corporate communicators have in the context of sustainability.

My contribution engages with stakeholder expectations and their view of corporate performance, and with the opportunity for communications professionals to engage in stakeholder relationships (also through social media) and allow stakeholders to become sustainability consultants to the company.

Read the full article here: Engaging stakeholders around the topic of sustainability VScheubel Oct 2011

Spoke on Sustainability at IABC event in Frankfurt in August

September 11, 2011

On 29 August, the International Association of Business Communicators invited me to speak at their luncheon event in Frankfurt about the topic of Sustainability and how it is relevant to business communicators.

My main points were about how the topic of sustainable organizations (not just companies) becomes more and more important to stakeholders, and how communicators, as the first to engage with stakeholders, need to go beyond the classic ‘communication push’ towards engaging in real, dialogic relationships with stakeholders. I expanded on the benefits of using social media – for getting known in the community, receiving lots of useful information, and creating valuable connections with stakeholders.

Also got a chance to recommend a few fellow CSR tweeters!

Watch a short post-event video interview here: http://www.vimeo.com/28377548/


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