We’re honoured to have received a number of very complimentary advance endorsements for our upcoming book ‘Corporate Community Involvement: The Definitive Guide’.
Here are a few:
Philip Kotler, Professor of International Marketing, Kellogg School of Management:
“The authors are to be congratulated. I can’t imagine a better guidebook for any company that plans to enter or improve its community relations.”
Brad Googins, Executive Director, Boston College Center for Corporate Citizenship:
“It is refreshing to pick up a book in the corporate citizenship and responsibility field that reflects the wisdom and battle scars of practitioners who have drawn on their on-the-ground experiences to create a manual as much as a book. For those wanting to know how to drive corporate citizenship and community involvement from the ground up, from inside out and outside in, this is a book you want by your side – not on the bookshelf. This is a very useful and practical guide to the challenges that all companies face today in engaging with their key stakeholders and communities who are increasingly critical for achieving business success. Lakin and Scheubel have succeeded wonderfully in bringing all of the essential elements in community engagement into one very readable and hands-on book that any company attempting to reset their corporate citizenship will find immediately and essentially useful.”
Sir David Bell, Chairman, Financial Times Group:
“This is an invaluable read for everyone interested in corporate Community Involvement. The authors have gathered together a wealth of helpful information in a single, highly readable space. It will be great for experts and newcomers alike.”
Jeff Hoffman, former Vice President, Worldwide Outreach, The Walt Disney Company:
“In this evolving world, business cannot afford to ignore the community around them. Healthy communities are critical for efficient operations, productive employees and a loyal consumer base. Business also has the opportunity to positively impact some of the most important issues facing society. This book is a must read for the business practitioner.”
Charlotte Petri Gornitzka, Secretary General, International Save the Children Alliance:
“There has been a lot of good rhetoric about corporate citizenship and multi stakeholder partnerships – but still too few examples of action. That’s why I really welcome this handbook – so timely – we really need to share practical experience and to be inspired by what’s working. I’m convinced working in partnerships is the key to better solutions for the future – and this book is a great tool to get started or to bring new life into already existing partnerships. Not a day too early…”
Marjorie Thompson, author of 1999 business bestseller ‘Brand Spirit’:
“A thorough and comprehensive, invaluable guide to help make your company a truly good corporate global citizen, written by authors who within a few years quietly and assiduously each built up a multi-country network—phenomenal!”
The book will be out in mid-March.