Will be co-facilitating a breakout session at Boston College Center for Corporate Citizenship’s annual conference 11-13 April in Boston (http://www.bcccc.net/index.cfm?pageId=2142), together with Billy Brittingham, BCCCC Assistant Director, Executive Education.
Topic of the session:
Corporate Community Involvement: At a Value Crossroads?
Despite great progress over the past 20 years, many Community Involvement departments continue to tell the Boston College Center they suffer from a credibility gap. While its value is clear to those who manage Community Involvement, it is not well known or understood by the rest of the organization. In contrast, we are seeing the value of green initiatives being enthusiastically embraced and understood by the entire company. What’s going on here? And what can we do about it? Recent Center research spearheaded by the Community Involvement Leadership Roundtable points to three things that may help: 1) focus Community Involvement strategy and put value at the heart of program design; 2) demonstrate the value of your work through effective evaluation and measurement; and 3) communicate more effectively about Community Involvement, both inside and outside the company. In this interactive session we’ll consider the challenges Community Involvement practitioners face and discuss potential implications and solutions.