I’m so proud of the review Nick’s and my book ‘Corporate Community Involvement: The Definitive Guide’ has received from Elaine Cohen, published on CSR Wire just a few days ago!
Excerpt: ‘With all the investment in CCI, wouldn’t you think companies would spend a little more time and energy actually planning their CCI program so that it delivers full strategic value rather than just a theoretical reputation boost? That’s where Nick Lakin and Veronica Scheubel come in. Their book is the most comprehensive guide ever written to help companies and their internal CCI leaders do just this.’
Read the full ‘commentary’ (underneath ‘description’) at: http://www.csrwire.com/csrlive/commentary_detail/3130-Corporate-Community-Involvement-The-Definitive-Guide-to-Maximising-your-Business-Societal-Engagement