Spoke on Sustainability at IABC event in Frankfurt in August

On 29 August, the International Association of Business Communicators invited me to speak at their luncheon event in Frankfurt about the topic of Sustainability and how it is relevant to business communicators.

My main points were about how the topic of sustainable organizations (not just companies) becomes more and more important to stakeholders, and how communicators, as the first to engage with stakeholders, need to go beyond the classic ‘communication push’ towards engaging in real, dialogic relationships with stakeholders. I expanded on the benefits of using social media – for getting known in the community, receiving lots of useful information, and creating valuable connections with stakeholders.

Also got a chance to recommend a few fellow CSR tweeters!

Watch a short post-event video interview here: http://www.vimeo.com/28377548/

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