On Friday, September 20, we saw the Global Climate Strike, organized by the Fridays for Future movement as a kick-off for the
Global #WeekForFuture September 20-27, 2019
Also on that day, Greta Thunberg addressed the US congress, powerfully referring to Martin Luther King Junior’s ‘I have a dream’ speech and leaving listeners with the clear message to remember: ‘I have a dream – but it’s time to wake up – this is an emergency!’
The next day, Saturday, September 21, was International Peace Day. On that day on Facebook, I wrote: “You needn’t be 16 and assessed with Asperger’s to start a global movement 😉. More than 20 years ago, in 1998, a young man in the UK had an idea – and three years later, he got the UN to unanimously declare International Peace Day. 👏 His start-up from the time, the NGO ‘Peace One Day’, has gone from strength to strength creating global awareness and mega initiatives, also winning over famous spokespeople like Jude Law and big corporate supporters like Unilever’s Paul Polman. Here’s the story in just 5 minutes on YouTube, if you want to be inspired – so be it Greta now or Jeremy then, be it climate crisis, peace, education or democracy: Just get moving. We all can do this! 👍What’s important is: To get beyond grassroots initiatives, and to institutionalization and systemic #change!”
Today, I’d still like to add: Look at the power of excellent communication! Why do certain campaigns work so well? Jeremy Gilley is a documentary filmmaker – he uses the art of (visual) storytelling. Greta Thunberg’s speeches are so carefully crafted that I wonder who writes them for her – and who trained her to deliver them in such a measured, professional, effective way. Words have meaning, rhetoric is powerful, pictures and video clips speak a thousand words …
In the year 2000, the then cult advertising agency Saatchi & Saatchi in London published the coffee table book ‘Social Work‘: In very creative and provocative ways, advertising was used to really draw attention to critical social issues and address much-needed change of mindsets and attitudes. Innovative and disruptive then – still very relevant now!
Saatchi & Saatchi claimed that they were contributing ‘world changing communication ideas’ – and I think they actually did. And that’s my invitation to you: Be creative. Contribute world changing communication ideas. Get out there with your message – social media are at your fingertips. Cut right to the heart of issues – like Greta. Like Jeremy. Every one of us can do it.