Archive for the ‘Literature’ Category

The attributes of an amazing person

May 15, 2014

Usually I post my own texts, but I found this one nice and inspiring, so for once let me just post this text photo that made it’s way to me via Dina Sherif in Cairo, Egypt – because we can all need a little reflective thought break every once in a while. Perhaps you want to pick just one of these for today:



Hot off the press: UN Global Compact International Yearbook 2012 – get my chapter here as free pdf

July 24, 2012

“This fourth edition of the Global Compact International Yearbook showcases many inspiring examples of businesses turning challenges into opportunity, leveraging their competencies, capacities and resources for the common good. I hope these diverse expressions of support for the UN’s global mission will inspire many more businesses to follow this path and bring corporate sustainability to true scale.“ 
H.E.  United Nations Secretary-General Ban Ki-moon

I feel honoured to have been asked to contribute a chapter to the yearbook. It is titled ‘From Corporate Handouts to Corporate Partnerships’. Based on our book ‘Corporate Community Involvement: The Definitive Guide’ (see, my contribution argues against mere corporate philanthropy and for truly involved, collaboratively impactful cross-sector partnerships. Get your free download of the chapter here: 

From Corporate Handouts to Corporate Partnerships

Parallel to the publication of the yearbook, a new, advanced website of the Global Compact International Yearbook has been launched: The aim of both the website and the yearbook is to create a global overview of achievements in Corporate Social Responsibility (CSR) and to build up capacity for more comprehensive and sustainable management of these activities.

 Both the yearbook and the website offer proactive and in-depth information on key sustainability issues to stakeholders around the world, and each promotes unique and comprehensive knowledge exchange and learning in the spirit of the UN Global Compact principles.

Contributing chapter to UN Global Compact Yearbook 2012

June 24, 2012

I was asked to contribute a chapter to the new UN Global Compact Yearbook 2012, to be published at the end of July. The chapter is titled ‘From Corporate Handouts to Corporate Partnerships’. Based on our book ‘Corporate Community Involvement: The Definitive Guide’ (see, my contribution argues against mere corporate philanthropy and for truly involved, cooperatively impactful cross-sector partnerships.


Engaging stakeholders around the topic of sustainability

October 11, 2011 invited me to contribute to their online conversations, talking about the role corporate communicators have in the context of sustainability.

My contribution engages with stakeholder expectations and their view of corporate performance, and with the opportunity for communications professionals to engage in stakeholder relationships (also through social media) and allow stakeholders to become sustainability consultants to the company.

Read the full article here: Engaging stakeholders around the topic of sustainability VScheubel Oct 2011

Our Book on Cambridge University’s Top 40 List

April 26, 2011

My co-author and I are happy and proud to find that our book ‘Corporate Community Involvement: The Definitive Guide to Maximizing Your Business’ Societal Engagement’ ( has made no. 7 on Cambridge University’s Top 40 Sustainability Books 2010 list:

We also find that with the Prince of Wales, Al Gore, Muhammad Yunus, Joseph Stiglitz, Nicholas Stern, Jeffrey Hollender, Elaine Cohen and Wayne Visser as authors on the same list, we’re in very good company!

Excellent review of our CI handbook posted on CSR Wire

October 26, 2010

I’m so proud of the review Nick’s and my book ‘Corporate Community Involvement: The Definitive Guide’ has received from Elaine Cohen, published on CSR Wire just a few days ago!

Excerpt: ‘With all the investment in CCI, wouldn’t you think companies would spend a little more time and energy actually planning their CCI program so that it delivers full strategic value rather than just a theoretical reputation boost? That’s where Nick Lakin and Veronica Scheubel come in. Their book is the most comprehensive guide ever written to help companies and their internal CCI leaders do just this.’

Read the full ‘commentary’ (underneath ‘description’) at:

Btw, our book is out – and there’s an online discussion forum for it!

April 7, 2010

Dear all,

since mid-March the book has been available in Europe, and since April 1st (no, not an April fool’s joke) in the US: Corporate Community Involvement – The Definitive Guide. You can get it through Amazon, and at Stanford University Press and at Greenleaf. Greenleaf will give you 20% off if you order directly from them.

You can order through the site we’ve created for the book: It’s got an online discussion forum – we look forward to receiving your comments, questions, stories there!

The Answer to How is Yes

March 5, 2010

I see so many of my friends around me right now asking “Should I make that big change in my life? I am unhappy in my job / unhappy where I live – I have some ideas about what I would rather want to do – but will it work out? Will I have enough money? Is it the right thing?”

Peter Block’s book ‘The Answer to How is Yes’ can be so helpful here – I recommend it to anyone who feels she/he is at a crossroads. From the book description: ‘People keep asking “how?” as a defence against living their life. This guide places the “how to” craze in perspective and teaches individuals ways to reclaim their freedom and capacity to create a world for themselves that they want to live in.’


Pre-order our new book ‘Corporate Community Involvement’ now at 30% discount!

February 12, 2010

Dear all,
if you’d like to benefit from a 30% discount, our publisher Greenleaf has already made it possible for you to pre-order our book at that reduced price. You can pre-order here:

Advance endorsements for our upcoming book

February 10, 2010

We’re honoured to have received a number of very complimentary advance endorsements for our upcoming book ‘Corporate Community Involvement: The Definitive Guide’.

Here are a few:

Philip Kotler, Professor of International Marketing, Kellogg School of Management:
“The authors are to be congratulated. I can’t imagine a better guidebook for any company that plans to enter or improve its community relations.”

Brad Googins, Executive Director, Boston College Center for Corporate Citizenship:
“It is refreshing to pick up a book in the corporate citizenship and responsibility field that reflects the wisdom and battle scars of practitioners who have drawn on their on-the-ground experiences to create a manual as much as a book. For those wanting to know how to drive corporate citizenship and community involvement from the ground up, from inside out and outside in, this is a book you want by your side – not on the bookshelf. This is a very useful and practical guide to the challenges that all companies face today in engaging with their key stakeholders and communities who are increasingly critical for achieving business success. Lakin and Scheubel have succeeded wonderfully in bringing all of the essential elements in community engagement into one very readable and hands-on book that any company attempting to reset their corporate citizenship will find immediately and essentially useful.”

Sir David Bell, Chairman, Financial Times Group:
“This is an invaluable read for everyone interested in corporate Community Involvement. The authors have gathered together a wealth of helpful information in a single, highly readable space. It will be great for experts and newcomers alike.”

Jeff Hoffman, former Vice President, Worldwide Outreach, The Walt Disney Company:
“In this evolving world, business cannot afford to ignore the community around them. Healthy communities are critical for efficient operations, productive employees and a loyal consumer base. Business also has the opportunity to positively impact some of the most important issues facing society. This book is a must read for the business practitioner.”

Charlotte Petri Gornitzka, Secretary General, International Save the Children Alliance:
“There has been a lot of good rhetoric about corporate citizenship and multi stakeholder partnerships – but still too few examples of action. That’s why I really welcome this handbook – so timely – we really need to share practical experience and to be inspired by what’s working. I’m convinced working in partnerships is the key to better solutions for the future – and this book is a great tool to get started or to bring new life into already existing partnerships. Not a day too early…”

Marjorie Thompson, author of 1999 business bestseller ‘Brand Spirit’:
“A thorough and comprehensive, invaluable guide to help make your company a truly good corporate global citizen, written by authors who within a few years quietly and assiduously each built up a multi-country network—phenomenal!”

The book will be out in mid-March.