Archive for October, 2009

From Community Involvement to Social Performance Management

October 20, 2009

As language has kept changing and developing over the past decade, from philanthropy via Corporate Citizenship to Corporate Community Involvement, there is yet again a change to be noticed. Increasingly, the mining, oil and gas companies (e.g. Shell, e.g. BG Group) talk about Social Performance Management and develop their own Social Performance Standards. In their companies, Community Involvement is now part of overall Social Performance Management (the third line of the Triple Bottom Line). As they have been trendsetters before, it will be interesting to see whether their language will ‘go mainstream’ soon …